Bettie Brosmer: the highest paid pin up of the 1950s and the most precious example of the hourglass figure. How can you not love Bettie? She was the first true "supermodel" and she didn't stop there. She also had a long and happy career in the fitness and bodybuilding field, mostly due to her marriage with Joe Weider, an American bodybuilder and entrepreneur. Betty entered the modelling world when she was a teenager, starting with fashion catalogs, advertising and marketing materials on a national level. You could see Betty regularly on Esquire, Time, Life and The Saturday Evening Post. She also won the "Miss Television" beauty contest in 1950, but she won over 50 beauty contests in her life, and she appeared on more than 200 magazine covers. Her photo at the top of the Empire State Building with the TV antenna is one of the most iconic and famous photos of the 1950s, beside being on the cover of TV Guide.
Betty was also one of the first healthy living and fitness advocates, which is a very trendy and common role for models today. In fact in 1961 she married Joe Weider, whom she met in the fitness field and the two worked together for many years, writing books on bodybuilding. They also founded the International Federation of BodyBuilders along with Ben Weider, Joe's brother. She also co-founded Shape Magazine which she still writes for today. Betty is 79 and she's alive and well, and her columns are read by several millions of readers monthly.
Why is Betty the most famous and original pinup supermodel? She had a perfect hourglass figure with her 38-18-36 measurements. She was featured in thousands of magazine spreads and more than 200 covers (magazines and books.) Of all the beauty contest she won across her life, 50 were before the age of 20. She's also the ultimate calendar girl, we have lost count of how many calendars she appeared on. She was also featured on many music album covers and billboards across the country. She's also the reason why tree air fresheners are still all the rage today. They were first marketed with her smiling face on display cards, and they're still the car freshener of choice. I bet you didn't know that! Betty Brosmer was also the first true supermodel because she owned the rights to her negatives and photos (at least many of them) and she received residuals every time her picture was published.
Do you love Betty Brosmer? Did you know she was that famous before reading this article? We love her!
Photo credits: Bettie Brosmer PinUp Facebook Page
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